Field notes · Agentic commerce
4 articles on this topic.
Most ecommerce AI projects automate the wrong thing. Which decisions agents are genuinely good at, which ones need a human, and how to tell them apart before you build.
Most commerce platforms lose users at the signup screen. We explore how to use AI and tension-resolution UX to make complex onboarding feel like magic.
Agentic commerce is here. Here's the practical guide to building a Next.js storefront that converts AI buyers as well as humans, schema, rendering, testing.
AI buyers don't scroll. They read the page like a structured document and decide in milliseconds. Here's what changes when your top customer is an agent.
