Tidi

Lead Designer

Lead designer at Nomu, shaping the brand system, storefront design language and product UI that consumer brands ship on top of. Writes about brand identity, ecommerce design systems, motion and the visual craft that separates a real brand from another DTC clone.

2 posts

June 7, 20263 min read

Vibe Coding: Why Figma variables are the new source code

Stop fighting with AI-generated layouts. When Figma variables are clean, the code writes itself. Here is how we use vibe coding to build storefronts.

by TidiEngineeringProduct

June 6, 20264 min read

How to design a consumer brand identity that actually converts

Most brand identity decks die on first contact with the storefront. Here's how to design a consumer brand identity that holds up from logo to checkout.

by TidiProductCommerce