Daniel

Business

Founder of Nomu, leading partnerships, go-to-market and revenue with the consumer brands building on the platform. Writes about post-DTC strategy, retail distribution, brand growth and the commercial moves that compound - beyond paid acquisition.

4 posts

August 25, 20264 min read

How to make merch for YouTube without a warehouse

Creator merch fails for reasons that have nothing to do with audience size. What to make, when to make it, and how to run it without holding stock yourself.

by DanielCommerceIndustry

August 25, 20265 min read

How to sell merch online: the decisions that matter

Where to sell merch, how to price it so it survives landed cost, and why the storefront is the least important decision you will make. A practical guide.

by DanielCommerceProduct

June 5, 20264 min read

How to grow a DTC brand without paid ads, the 2026 playbook

Meta CAC crossed the unit-economics line for most categories in 2024. Here's the actual playbook for growing a DTC brand profitably without leaning on paid ads.

by DanielIndustryCommerce

May 24, 20263 min read

The post-DTC playbook

Direct-to-consumer is no longer the moat, it's the baseline. Here's how the brands that are growing in 2026 are stacking advantages on top of it.

by DanielIndustryCommerce